Government relations. Consumer relations. Employee relations. Community relations. Media relations. Corporate relations. Investor relations.

Functions. Objectives. Core concepts. Key publics. Managing. Establishing. Relationships. Dealers. Suppliers. Inverted pyramid. News releases. Media kits. Press conferences. Marketing. Advertising. Propaganda. Profit. Sales. Saving money. Trust. Journalists. Editors. PROs. Regulatory bodies. Gatekeepers. Endorsements. Proximity. Timeliness. Generating awareness, creating understanding. Knowledge. Specialists. Behaviour. Symbolism. Logos. Slogans. Taglines. Delivering promises. Transparency. Reputation. Image. Identity. Financial value. HR value. Marketplace value. Consumer value.

And shit like that.

Screw you, PR. You'll be over tomorow.